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Thanksgiving Appreciation
Flickr Image: alasam by Cathy Del Colle* As I sit in my office reflecting on both my profession and what to write in today’s post, I am reminded of the turkey that I have to prepare and the many...
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Does Your E-mail Send the Wrong Message?
by Lauren Shapiro* “Can you email me?” How many times a day do you hear that question? In BurrellesLuce Client Services, we hear it quite often and rightfully so; we are officially citizens of a...
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Smiley Faces in the Workplace
by Lauren Shapiro* “Let them hear you smile through the phone.” Flickr Image: Sara Eloise A mantra of corporate communications consultants that we have all heard once, twice, a million times, this...
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Client Services as Brand Ambassadors
by Lauren Shapiro* Flickr Image: Mr. McGladdery Consider yourself branded! Branding is two-fold: creating a reputation that entices prospective clients and backing it up with service that makes them...
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Do Modern Businesses Still Appreciate a Phone Call?
Today there are so many ways for an individual to avoid human contact. Why bother calling information when you can look up an address on your iPhone? There’s really no need to call Domino’s when you...
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No News Doesn’t Have to be No News: Listen to Customers Everywhere
By Emily Mouyeos* Sometimes I picture Biz Stone sitting at a bar with his friends laughing about how millions of people have adopted words like Twitter, tweet and TweetUp into their everyday...
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Facebook: Expanding Your Reach Beyond Six Degrees
by Lauren Shapiro* The game of “Telephone,” along with “Duck Duck Goose” and “Red Rover”, bring back fond memories of elementary school antics. As we got older, during middle school and perhaps even...
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The Importance Of Personal Relationships In Client Retention
“It’s a jungle out there.” That’s a phrase most commonly used to describe an unfamiliar and potentially dangerous environment. In today’s business world, the “jungle” could just as easily describe how...
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New York Women in Communications Matrix Awards
by Lauren Shapiro* What do Tina Fey, Gayle King, Doris Kearns Goodwin, Sheryl Crow, Susan Chira, Ina Garten, Anne Keating and Marissa Mayer have in common? They all proved, at the 40th annual New York...
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Anger Management: Keeping Frustrations In-Check When Working In Client...
by Denise Giacin* Image: cristinalaird.files.wordpress.com One of the most valuable lessons I learned growing up was the meaning of the phrase “It’s not what you say; it’s how you say it.” I realize...
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Why It Pays to be the Influencer for Sales and Retention Efforts
by Emily Mouyeos* Influence marketing is beginning to showcase itself as an effective tool in social media strategies. Companies such as Starbucks and Virgin America have partnered with Klout , a...
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Dog-Days of Summer: Perfect Time for PR Reviewing and Planning
August in Washington, D.C., where I work, exemplifies the “dog-days” of summer. Congress recesses and it seems everyone else does, too. The slightly slower pace allows us time to reflect on the first...
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Email Etiquette: 4 Quick Tips for Keeping Your Cool
Denise Giacin* We’ve all had moments of frustration when emailing back and forth with clients and colleagues. You know the situation… You’re working diligently at your desk when into your inbox comes...
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Yes Virginia, There is a Company Brand in that Email
by Rich Gallitelli* We just concluded yet another holiday season full of new widgets which most of us didn’t even dream about a generation ago. Yet, despite all these technological advancements, I am...
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Robot vs. Human
When was the last time that you called up a company for information and were patched directly through to a fellow human? I can’t remember when. In the past 30 days I’ve been on the phone with a cable...
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Understanding and Eliminating Stress: Keys to Health and Success
by Lauren Shapiro* Who hasn’t been super stressed out in the past year? Between the economy, layoffs and undertaking of additional work at no additional pay – how could you not be stressed? Now, more...
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Client Meetings: Know Your Role
by Denise Giacin* You finally confirmed a meeting with the client you have been trying to schedule with for weeks. Your boss is watching closely and you know this opportunity is too important to fly by...
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Who Needs Netflix When You Can See Your Favorite Films on Facebook? It depends!
by Lauren Shapiro* With over 20 million subscribers, Netflix has been dominating the at-home-movie scene. As a subscription-based platform, Netflix allows users to watch unlimited TV episodes and...
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A Personal Success Story for Using Twitter to Connect with Clients
Do you check-in on Foursquare or Loopt or post to Twitter when you are out shopping or eating? A recent MediaPost story, Users Register Social Network Comments While Shopping, reported one-quarter of...
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It’s [NOT] The End of the World As We Know It
Lauren Shapiro* The world may not have ended on May 21st 2011, but Harold Camping surely secured a place for himself in our history books as the man who convinced [some of] the world that the beginning...
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